Cosmetic companies recognize the high stakes of colorism and know that many people are willing to resort to extreme measures to even the score, and so they prey on those marginalized by this bias by mass producing products that promise to “lighten” the skin. As a result, people born with more melanin have typically been conditioned to believe that they are less than. Their plans to expand Bhengu Beauty further are supported by the profits of the sale of the illicit bleaching creams, which were actually the first products developed in secret by Don and his ambitious first wife and co-conspirator, Grace (Nthati Moshesh).Ĭolorism has existed for centuries, with communities across the globe exalting lighter-skin as the gold standard for beauty and more devastatingly, as a prerequisite for humanity. Even though South African officially banned the importation, manufacture and sale of cosmetic skin lighteners in 1990, the production of the products has persisted, and Bhengus are the country’s top producer of the toxic contraband. Alongside their daily duties at their cosmetics brand, there is a shady business dealing that really keeps the company afloat: the manufacturing and distribution of skin bleaching products.
Unbeknownst to their loyal customers (and to the South African government), Bhengu Beauty’s true corporate agenda isn’t actually all that noble. For years, the cosmetics conglomerate has been supplying South Africa with beauty products aimed at celebrating beauty in all of its shades - to everyone’s knowledge, at least. Here, founder and CEO Don Bhengu (Dumisani Mbebe) and his minions family plot and scheme the next big steps for their company, Bhengu Beauty. Savage Beauty’s fast-paced plot takes place in the lively city of Johannesburg, where the exorbitantly wealthy Bhengu family lives lavishly in their sprawling private estate.
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